Full course description
Introduction to Business Management
New Date: Saturdays, May 11 & 18, 2019
The Enterprise Center at Salem State University
Participants will learn fundamental business skills with real world application; specifically, the basics of ownership, entrepreneurship, management, marketing and financial literacy. Business management skills enhance the ability to define and build a clear business advantage. The workshop presents how to set the infrastructure, maximize key resources, and manage the big picture, and define key performance indicators. Using good judgment and effective problem-solving skills based on a sound design all have an effect on the bottom line. Participants will learn how to enhance their ability to create and influence business operations and provide the additional edge that will lead to long lasting success.
Module One: Entrepreneurship: The Market and Competition
- Is the Venture Lucrative?
- Is There Competition?
- How Can You Set Yourself Apart from The Competition?
- How Is the Customer Prospect?
Module Two: Basics of Starting a Business
- Decide on a Name
- Legal Structure of Business
- Register the Business
- Choose a Location: Physical or Virtual
- Hire an Accountant
Module Three: Create a Business Plan
- What Should Be Included in The Business Plan?
- Gather Documentation
- Develop Business Plan Outline
- Draft Business Plan
Module Four: Common Marketing Types (I)
- Direct Marketing
- Active Marketing
- Incoming Marketing
- Outgoing Marketing
Module Five: Common Marketing Types (II)
- Guerilla Marketing
- B2B Marketing
- B2C Marketing
- Promotional Marketing
Module Six: The Marketing Mix
Module Seven: Risk Management Strategies
- Continuous Assessment
- Internal and External Factors
- Making Adjustments and Corrections
- Knowing When to Pull the Trigger or Plug
Module Eight: Financial Literacy (I)
- Financial Ratios
Module Nine: Financial Literacy (II)
- Income Statement
- Balance Sheet
- Cash Flow Statement
Module Ten: Business Acumen in Management
- Talent Management
- Change Management
- Asset Management
- Organizational Management
NOTE: A parking permit will be emailed to all registered/paid participants shortly before the class date.
In-Person Class Refund Policy: 100% refund before the first class meeting; 50% before the second class meeting. No refunds after the second class meeting.
Online Class Refund Policy: In the case of a Salem State Online class, 100% refund before the scheduled start date. No refunds once the Salem State Online class begins. For all other online classes (Gatlin, Ed2go, or MindEdge) no refunds of any kind will be issued). Please call Andrea DiVirgilio at 978-542-6302 for more information