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Event Planning: From Start to Finish

Ended Mar 4, 2020

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Full course description

Event Planning From Start to Finish


March 4, 2020

8:30 am - 3 pm

The Enterprise Center at Salem State University


Learn how to expertly craft any event from start to finish and wow your attendees, colleagues, and boss. Topics including how to create a timeline and budget, work with various vendors and navigate and negotiate contracts will be thoroughly discussed. Leave the class feeling confident that you can create your next event to reach your target audience, engage with them, and be profitable.

Course Outline:

Event types, Pros, Cons and Differences
Vendors (Venues, Caterers, AV, Photographers and Videographers, Entertainment)
Event Contracts, Negotiations and Concessions

Event Documents (Timeline, Budget, Sponsor Tracking)
Registration and Tracking Management
Guest experience
How to prepare a speaker

How to select a site
Marketing your event
How to track the success of an event
Ideas to make your event stand out
Event Sponsorship
In Kind Donations and Partnership

Your Role Onsite
The Week Before an Event
Event insurance 101
Onsite Toolkit
Contingency Planning
Post Event Wrap up
Planning resources

NOTE: A parking permit will be emailed to all registered/paid participants shortly before the class date. 


In-Person Class Refund Policy: 100% refund before the first class meeting; 50% before the second class meeting. No refunds after the second class meeting.

Online Class Refund Policy:  In the case of a Salem State Online class, 100% refund before the scheduled start date. No refunds once the Salem State Online class begins. For all other online classes (Gatlin, Ed2go, or MindEdge) no refunds of any kind will be issued). Please call Andrea DiVirgilio at 978-542-6302 for more information